Top selling recession-proof products: what to sell online right now

Identifying top selling recession-proof items can be a profitable marketplace strategy for economic downturns. Do you know what will sell well during a recession?

Importance of finding recession-proof items during recurring recession forecasts

The year 2023 is an excellent moment to rethink your online product portfolio. It might be worth adjusting it to the potential of an economic downturn.

Why? Insights from experts give us some guidance into the foreseeable future, suggesting that a global economic downturn is on the horizon.

Various factors could contribute to this scenario. Increasing inflation, surging interest rates, and disruptions stemming from escalating geopolitical tensions as potential causes are among those most frequently mentioned. But as the legendary investor, Jeremy Grantham has recently commented on recession:

The economy, and particularly the stock market, are very secondary to a list of important long-term problems that we have that no one takes seriously enough yet. When we sit here discussing the stock market, we’re a little like Emperor Nero fiddling while Rome burns.

As Insider quotes, Grantham pointed to climate change, widespread inequality, and population declines as primary worldwide concerns.

While economic downturns can be challenging for many ecommerce businesses, the trick to surviving them is to get ahead of the lousy curve and treat them as an opportunity for growth.

Even in the face of economic difficulties when consumer spending and business confidence are impacted.

This is precisely why we need to treat global economic forecasts as a compass offering valuable guidance, and juxtapose them with lessons learned from the past.

Why do international marketplaces offer so much during recession?

One of the most significant benefits of selling on online marketplaces during an economic downturn is the lower barrier to entry. Online marketplaces provide a ready-made platform for businesses to start selling immediately, with minimal setup costs.

International marketplaces offer sellers the opportunity to expand their reach and increase sales by leveraging the existing customer base of established platforms.

At the same time, consumers worldwide are searching for products that aren’t accessible in their domestic market or are available at a more affordable price, regardless of their origin. Especially during an economic downturn, when the price really matters to them.

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Researching and identifying top selling recession-proof items

What are the crucial steps to finding and selecting products that will be resilient in times of economic downturn? It’s worth taking a moment to research the topic to ensure building a successful and resilient online selling strategy. Ultimately, the businesses that thrive in recession are the ones that do their homework and are aware of the product categories and types to invest in.

Definition and characteristics of best selling recession-proof products

Recession-proof products are goods that continue to experience demand even during periods of economic downturn.

These products possess specific characteristics that make them resilient to the effects of a recession, allowing them to maintain a stable or even increased level of consumer interest.

Some key characteristics of recession-resistant products?

• They are essential in nature
• They fulfill basic needs
• They are considered necessities rather than luxuries

Regardless of the economic climate, people will always require certain items for their day-to-day lives, making them less susceptible to fluctuations in consumer spending patterns during a recession.

By understanding consumer needs and market trends, we can determine a product’s potential profitability during a recession.

Top selling recession-proof products & categories on 2023 marketplaces

When it comes to selling on marketplaces, relying on top-selling items may not be the best strategy in the face of a recession. While these items might have been popular pre-recession, desperate times might cause their sales to drop dramatically. However, during times of economic uncertainty, some particular items tend to sell even better than they did in good times.

What products are recession proof?

A better understanding of what products to sell during a recession will help you increase your online sales.

These are the top 5 categories that we think have the biggest potential to bring in sales during a downturn — however, not all items within a category will be recession-proof:

• Food and groceries
• Home and personal essentials
• Beauty products
• Childcare
• Pet supplies

There are many recession-resistant product categories and subcategories, but the key is to identify the recession-proof products within them.

Several sources and tools can be used to conduct this kind of market research. If you want to read more insights explained by examples of recession-proof items, download our free ebook, Recession-Proof Ecommerce Playbook. It will allow you to better understand consumer decisions and use this knowledge to identify more staple products.

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Top selling recession-proof items to sell: conclusion

In conclusion, selling on online marketplaces can be a lucrative option during economic downturns. By identifying the top selling recession-proof items to sell and adding them to your listings, you can maximize your chances of success.

The recession-proof categories and items discussed in our ebook are a good starting point for reevaluating your product portfolio. All the same, you’ll probably want to dig further into refining your overall marketplace strategy with such recession-resistant items. Only then you will know what to sell during a recession, and how to sell it.

With careful research, you can find items that will be in high demand regardless of the economic climate.

By adding recession-proof items to your product portfolio, you can ensure that your business stays afloat even during challenging times.

While there is no magic formula for success, investing time and effort into finding the right items to sell can pay off in the long run.

Originally published on Webinterpret.com

About Webinterpret’s AI-powered automated solution for ecommerce

Webinterpret is a global ecommerce solution for marketplace sellers. We enable marketplace sellers to sell more effectively in international marketplaces with automated listing localization, marketing, and logistics (shipping and returns).

Our solution is perfectly integrated with marketplace platforms, such as eBay or Amazon. By giving your international customers a full end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business on a global scale.

If you’re looking for new ways to grow your online sales, feel free to book a demo with our sales experts.