AI seller tools driving the future of global ecommerce [Whitepaper]
Webinterpret has recently published a comprehensive whitepaper on AI automation tools driving the future of global ecommerce.
As your online store grows and you add more listings/products to your inventory, you can expect much more work. This is where ecommerce automation and Artificial Intelligence (AI) come to the rescue.
AI-powered ecommerce automation can help you increase productivity, visibility and, above all, sales.
It’s a game worth playing. For example, automatic optimization of product attributes in listings can increase product visibility by up to 60% and sales by 20%.
In this no-fluff guide you’ll learn about:
- How AI-powered automation can help you achieve optimal results in key ecommerce areas: marketplace advertising, international shipping & returns and product localization
- An effective ecommerce advertising strategy (with plenty of data and expert advice)
- How to grow your sales with your shipping strategy
- How to offer free and easy international returns to your buyers
- How to localize your product offers on international markets so you can compete on a level playing field with local sellers.
The whitepaper includes plenty of examples, clear instructions and actionable tips based on real data and expert advice.
Learn how to use ecommerce automation to grow your sales big time!
[Whitepaper] AI automation seller tools: what’s inside
Ecommerce advertising
Learn how to lower advertising costs and beat competition on eBay, Amazon & other marketplaces.
In today’s retail market, being first in organic may not mean that much on marketplaces. The reality is that more and more marketplace sellers need ads.
Unfortunately, many sellers aren’t familiar with how advertising and bidding on specific marketplaces works. As a result, they’re likely to spend more money than necessary, without seeing the desired ROI.
One way of addressing this issue is to use ad agencies. At the same time, it’s not necessary.
Automated advertising solutions can help you manage your campaigns in a hassle-free and effective way. In effect, you’ll save time, spend less money and, above all, you’ll make more sales.
In our ecommerce guide you’ll learn about:
- eBay and Amazon Advertising: the essential information and best practices
- How to lower advertising costs and beat competition
- Similarities and differences between markets and advertising services
- What to do when, over time, paid marketing campaigns reach a plateau in a given market (increasing ad spend/CPCs, but not the overall profitability)
- How to use automation to achieve the best ROI with your advertising strategy.
Global ecommerce shipping & returns
Learn how your global shipping strategy can help you grow your sales: efficiently and effectively.
In domestic and international ecommerce, fast and reliable shipping solutions are a true driver of sales growth.
However, global shipping can be expensive (and complicated) due to:
- International shipping costs (too high for many consumers, but also for marketplace sellers)
- International duties and taxes (seemingly too complex)
- In the case of small to medium-sized online sellers: the lack of resources as well as the experience and knowledge of the shipping industry.
As a result, efficiency and automating shipping processes are key.
An important and challenging aspect of international ecommerce shipping are international returns.
When your sales grow, so does your return rate. Interestingly, high value customers are often the high returning customers.
Now here’s an important fact: your returns processes can make or break your sales.
Almost 70% of shoppers review the merchant’s returns policy before purchasing items. If your customers have doubts whether they can return unwanted products in a hassle-free way, this can be the single biggest barrier to ordering from you.
Thus, it’s worth reviewing your returns policies and processes.
When it comes to international ecommerce returns, there’s the extra complexity of borders, time zones, foreign exchange rates, currencies and international regulations. On top of this, your returns processes may vary from country to country.
As a consequence, dealing with returns and customs can be costly and complex for sellers and can also negatively affect buyer experience.
Thus, for hassle-free global returns, maximized conversion rates and enhanced customer experience, consider an automatic solution.
In our ecommerce guide you’ll learn about:
- International shipping challenges and solutions
- How to handle international returns most efficiently and effectively
- How to automate your shipping and returns processes so they positively affect your business’s bottom line.
Ecommerce product localization
Learn how to localize your product listings in the actual ecommerce context. And in a way that sells.
To grow your sales internationally, you need a solid product localization strategy. It’s about all aspects of preparing your marketplace listings / online store for growing international sales (not only translation).
The objective is to provide international buyers with an online shopping experience that is indistinguishable from their normal native experience. This way you can compete on a level playing field with local competitors.
A fully localized experience involves:
- Ecommerce-optimized translation
- Size conversion
- Currency conversion
- Marketplace SEO
- Keywords used by buyers, browsing for an item
- International payment
- Shipping optimization
- Taking care of restrictions and the legal side.
Now: if you’re wondering whether you can translate and localize your ecommerce listings by yourself, this comes down to a question of capacity and return on investment.
In theory, you can try to do it by yourself. In practice, it can be time-consuming and risky:
- Managing even a modest inventory across multiple markets and channels becomes unsustainable almost immediately
- Sellers are rarely sure that the end result of their own attempts at ecommerce localization will be of good quality and will bring them orders from abroad.
Thus, consider automating your product localization processes.
In our ecommerce guide you’ll learn about:
- Effective ecommerce translation and localization
- What’s better for your marketplace listings: human or machine translation
- How to make your products easy to find on international markets
- How to optimize keywords and titles to maximize the probability of selling your product
- How ecommerce technology & AI can help you maximize your international sales.
Download the whitepaper and sell more with the right seller tools!
